THE VISION: APOLLO LOFTON

“Apollo Lofton is one of those songwriters who manages to touch old and new places simultaneously in his audience’s imagination. Reigning from Miami, FL, The Cuban American rapper has been solidifying his position as one of the most prolific creative visionaries to come from South Florida. His focus on wordplay reignites the purity of rap that once reigned supreme, while his observant nature makes him a strong candidate to voice the fears, joys, anxieties, and hopefulness for his generation. He is the offspring of Miami’s larger-than-life attitude with the influence of legends like Jay Z, J. Cole, Eminem, and Nas.”

With vicious tenacity It’s no surprise notable acts like Drake and Kanye West started following the young cuban rapper on social media platforms like Instagram where one might speculate they’re keeping a close eye on the potential and career trajectory of Apollo Lofton. Embodying Miami’s hustle culture he’s been consistent and covered on various media and news outlets such as Channel 7 WSVN (on multiple occasions), One’s to watch, WSFL, Power 96 (Radio Station), HipHop-N-More, Telemundo, NBC 6 (on multiple occasions), AllHiphop, and many more.

170K views

10.2 million views

5.1 million VIEWS

1.1 million streams

DIRECTED BY

Apollo Lofton is an artist in every sense of the word. The craft is merely an extension of what he thinks, feels, sees, and visualizes. Apollo Lofton takes on the duty of director, colorist, editor, producer, cinematographer, and creative director of all his videos as well as being the mixing engineer, mastering engineer, record producer, writer, and performer for all of his music. Apollo Lofton is also the owner and head of Marketing at God Body Records and responsible for all creative decisions concerning the brand, image, and artistic direction. Apollo Lofton is an investment.